Probably wanting to compete against FoxNews, but this is highly unlikely. MSNBC would have to get rid everybody and start from scratch.
(Deadline) The statement about Keith Olbermann's firing came without warning.
The move is simultaneous with new owner Comcast starting to show its hand over the broadcast network and cable after receiving FCC approval. "He's been very problematic," an NBCU source told Deadline about Comcast's attitude to Olbermann. Officially, the Comcast takeover is next week.
But word has been circulating for months now that the new owners have wanted to "tinker" with MSNBC and had many changes in store, including a right turn for the left-wing cable channel so that it represents both political points of view more evenly. It is well known that both Comcast chief Brian Roberts and NBCU chief Steve Burke have donated heavily to the Republican party with Burke more recently donating money to a few Democrats as well as heavily to Republicans. Roberts was a co-chairman of the host committee at the 2000 Republican Convention while Burke raised at least $200,000 for George W Bush’s re-election campaign.